Coursera

Product Strategy in the age of GenAI Specialization

Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy.

Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

1,581 already enrolled

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Get in-depth knowledge of a subject

from 133 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 133 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English

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Specialization - 10 course series

Fundamentals of Product Strategy

Fundamentals of Product Strategy

Course 1, 2 hours

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Business Strategy
Category: Customer Insights
Category: Product Strategy
Category: Prioritization
Category: Competitive Analysis
Category: Market Analysis
Category: Regulatory Compliance
Category: Team Motivation
Category: Strategic Prioritization
Category: Market Dynamics
Category: Strategic Decision-Making
Category: Goal Setting
Category: Customer Analysis
Category: Strategic Thinking
Category: Product Management
Category: Product Marketing

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Product Marketing
Category: Innovation
Category: Product Strategy
Category: Strategic Decision-Making
Category: Data-Driven Decision-Making
Category: Digital Media Strategy
Category: Data Analysis
Category: Market Data
Category: Initiative and Leadership
Category: Product Management
Category: New Product Development
Category: Market Analysis
Category: Product Lifecycle Management
Category: Case Studies
Category: Communication
Category: Strategic Thinking
Category: Cross-Functional Collaboration
Category: Team Oriented
What is Product Lifecycle Management?

What is Product Lifecycle Management?

Course 3, 2 hours

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Process Management
Category: Strategic Planning
Category: Product Strategy
Category: Product Improvement
Category: Technology Strategies
Category: Product Planning
Category: AI Product Strategy
Category: Competitive Analysis
Category: Product Management
Category: Project Implementation
Category: Business Strategy
Category: Innovation
Category: Business Process
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

Course 4, 2 hours

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Diagram Design
Category: Journey Mapping
Category: Product Flow Diagram
Category: Product Improvement
Category: Customer experience improvement
Category: Decision Intelligence
Category: Analysis
Category: Process Flow Diagrams
Category: User Feedback
Category: New Product Development
Category: Product Planning
Category: Customer Analysis
Category: Product Development
Category: Continuous Improvement Process
Category: Go To Market Strategy
GenAI for Prototyping Basics

GenAI for Prototyping Basics

Course 5, 3 hours

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: ChatGPT
Category: Canva (Software)
Category: AI Workflows
Category: Generative AI
Category: Automation
Category: Functional Design
Category: Ideation
Category: Prototyping
Category: AI Integrations
Category: Adobe Firefly
Category: Creativity
Category: AI powered creativity
Category: Artificial Intelligence
GenAI for Customer Insights

GenAI for Customer Insights

Course 6, 3 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: Artificial Intelligence
Category: AI Personalization
Category: Business Intelligence
Category: Customer Engagement
Category: Customer Analysis
Category: Data Analysis
Category: Customer experience improvement
Category: Data-Driven Decision-Making
Category: Trend Analysis
Category: User Feedback
Category: Predictive Analytics
Category: Customer experience strategy (CX)
Design Thinking for Innovators

Design Thinking for Innovators

Course 7, 2 hours

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Empathy
Category: Design Thinking
Category: Ideation
Category: Creativity
Category: Innovation
Category: Human Centered Design
Category: Business Transformation
Category: Business Solutions
Category: User Research
Category: Business Process
Category: Creative Problem-Solving
Category: Service Design
Category: User Feedback
Category: Process Management
Category: Organizational Change
Category: Overcoming Obstacles
Business Innovation: Prototyping, Markets, Strategy

Business Innovation: Prototyping, Markets, Strategy

Course 8, 2 hours

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Critical Thinking
Category: Ideation
Category: Resource Allocation
Category: Entrepreneurship
Category: Resource Management
Category: New Product Development
Category: Product Development
Category: Strategic Thinking
Category: Market Opportunities
Category: New Business Development
Category: Business Strategy
Category: Business Research
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 9, 3 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: AI powered creativity
Category: New Product Development
Category: Process Development
Category: AI Integrations
Category: Project Management
Category: Ethical Standards And Conduct
Category: AI literacy
Category: Prompt Engineering Tools
Category: Product Development
Category: AI Enablement
Category: AI Product Strategy
Category: Innovation
Category: Responsible AI
GenAI for Product Managers

GenAI for Product Managers

Course 10, 2 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: Responsible AI
Category: Product Automation
Category: Product Lifecycle Management
Category: AI Personalization
Category: Market Analysis
Category: Product Management
Category: Ideation
Category: AI Product Strategy
Category: Prototyping
Category: Agile Product Development

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Instructors

Phil Gold
Coursera
9 Courses30,687 learners
Starweaver
Coursera
556 Courses1,085,973 learners
Vanesa Robles
3 Courses17,140 learners

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Coursera

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