Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Coursera

Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Transform Data into Actionable Business Insights.

Master market research with AI and Power BI to drive strategic decisions and lead with data.

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Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Earn a career credential that demonstrates your expertise
Beginner level

Recommended experience

2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Frame research questions and design strategic market studies using professional intake methods.

  • Conduct competitive intelligence and trend forecasting with advanced analytical techniques.

  • Design and execute primary research using GDPR-compliant survey methods.

  • Apply customer segmentation and ROI estimation to formulate growth strategies.

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Taught in English
Recently updated!

April 2026

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Professional Certificate - 9 course series

Market Research Foundations for Strategy and Growth

Market Research Foundations for Strategy and Growth

Course 1, 9 hours

What you'll learn

  • Recognize the fundamental purposes of market research and apply industry-standard intake forms to capture project requirements.

  • Use interview techniques to define specific, measurable research objectives and evaluate approaches with cost-benefit analysis.

  • Apply strategic frameworks like the 4 Ps, SWOT, and Ansoff Matrix to analyze implications and quantify revenue impact.

  • Recommend growth strategies based on analysis, including insights from research findings to support decision-making.

Skills you'll gain

Category: Growth Strategies
Category: Research Methodologies
Category: Interviewing Skills
Category: Smart Goals
Category: Business Planning
Category: Business Research
Category: Marketing Planning
Category: Return On Investment
Category: Research Reports
Category: Market Analysis
Category: Business Strategy
Category: Marketing Strategies
Category: Business Strategies
Category: Strategic Planning
Category: Strategic Marketing
Category: Business Analysis
Category: Project Design
Category: Market Research
Category: Report Writing
Category: Key Performance Indicators (KPIs)
AI-Powered Market Research and Survey Design

AI-Powered Market Research and Survey Design

Course 2, 18 hours

What you'll learn

  • Execute qualitative interviews and AI-powered focus groups to synthesize deep user insights from complex information.

  • Design sophisticated surveys utilizing advanced branching logic and skip patterns to optimize high-quality data collection.

  • Analyze research data using statistical techniques and eye-tracking heat maps to generate technology-driven insights.

  • Evaluate data collection processes to ensure full GDPR compliance and adherence to global privacy and ethical standards.

Skills you'll gain

Category: General Data Protection Regulation (GDPR)
Category: Market Research
Category: Statistical Analysis
Category: Sample Size Determination
Category: Qualitative Research
Category: Return On Investment
Category: Data Synthesis
Category: Sampling (Statistics)
Category: Focus Group
Category: Heat Maps
Category: Interviewing Skills
Category: Statistical Methods
Category: AI Integrations
Category: No-Code Development
Category: Personally Identifiable Information
Category: Data Ethics
Category: Statistical Reporting
Category: Compliance Management
Category: User Research
Category: Data Collection
Market Research Data Analysis and Governance with R

Market Research Data Analysis and Governance with R

Course 3, 19 hours

What you'll learn

  • Apply R programming techniques for comprehensive data analysis and create automated, parameterized reports with R Markdown to minimize manual error.

  • Implement robust data governance and quality monitoring practices to ensure data integrity and auditability.

  • Evaluate and validate predictive models using advanced diagnostic techniques to improve accuracy and reliability.

  • Master data provenance to ensure findings are defensible and communicate insights effectively to stakeholders.

Skills you'll gain

Category: Data Governance
Category: Business Research
Category: Predictive Modeling
Category: Metadata Management
Category: Statistical Reporting
Category: File Management
Category: Predictive Analytics
Category: R Programming
Category: Statistical Analysis
Category: Data Quality
Category: Research Reports
Category: Tidyverse (R Package)
Category: Rmarkdown
Category: Responsible AI
Category: Data Wrangling
Category: R (Software)
Category: Data Manipulation
Category: Market Research
Category: Model Evaluation
Category: Data Ethics
Competitive Intel, Trends and Data Sourcing

Competitive Intel, Trends and Data Sourcing

Course 4, 10 hours

What you'll learn

  • Apply Porter's Five Forces to evaluate industry competitiveness and identify gaps in product features against competitors.

  • Use sentiment analysis to track competitor communication shifts and develop advanced search techniques for critical information retrieval.

  • Create risk-scoring matrices for strategic decision-making to enhance understanding of potential challenges and threats.

  • Evaluate and prioritize market trends using systematic scoring to better inform future business strategies and initiatives.

Skills you'll gain

Category: Competitive Intelligence
Category: Competitive Analysis
Category: Market Intelligence
Category: Market Analysis
Category: Market Research
Category: Demand Planning
Category: Market Data
Category: Data Validation
Category: Market Dynamics
Category: Trend Analysis
Category: Research Reports
Category: Report Writing
Category: Data Collection
Category: Forecasting
Category: Market Trend
Category: Research Methodologies
Category: Business Reporting
Category: Market Opportunities
Category: Time Series Analysis and Forecasting
Category: Product Strategy
Market Analysis and Trend Forecasting with Data

Market Analysis and Trend Forecasting with Data

Course 5, 9 hours

What you'll learn

  • Analyze historical trend data to forecast future market demand and calculate market sizing metrics like TAM, SAM, and SOM.

  • Visualize competitive positioning and market share trends to determine their impact on strategic recommendations and market entry.

  • Distinguish between market trends and short-term fads to inform data-driven decisions and ensure relevance in recommendations.

  • Create structured scorecards for market entry decisions to produce data-driven recommendations with confidence and clarity.

Skills you'll gain

Category: Market Analysis
Category: Time Series Analysis and Forecasting
Category: Data Analysis
Category: Quantitative Research
Category: Growth Strategies
Category: Data-Driven Decision-Making
Category: Trend Analysis
Category: Market Share
Category: Data Visualization
Category: Go To Market Strategy
Category: Data Storytelling
Category: Competitive Analysis
Category: Descriptive Analytics
Category: Data Presentation
Category: Market Data
Category: Market Trend
Category: Forecasting
Category: Market Intelligence
Category: Market Research
Category: Market Opportunities
Customer Segmentation and Analytics

Customer Segmentation and Analytics

Course 6, 7 hours

What you'll learn

  • Identify and define comprehensive buyer personas using data.

  • Analyze cross-tabulated data to uncover key customer segments.

  • Apply RFM segmentation to classify and prioritize customer groups.

  • Calculate incremental revenue and profitability from targeted segments to demonstrate financial value to stakeholders.

Skills you'll gain

Category: Persona Development
Category: Market Research
Category: Data-Driven Marketing
Category: Customer Analysis
Category: Data Presentation
Category: Customer Data Management
Category: Target Audience
Category: Data Analysis
Category: Marketing Effectiveness
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Customer Insights
Category: Marketing Analytics
Category: Data Storytelling
Category: Strategic Marketing
Category: Pivot Tables And Charts
Category: Return On Investment
Category: Revenue Management
Category: Marketing Strategies
Category: Customer Retention
Market Research Data: Dashboards and Storytelling

Market Research Data: Dashboards and Storytelling

Course 7, 16 hours

What you'll learn

  • Design clear, impactful data visualizations and create interactive dashboards in Power BI using best practices.

  • Learn to blend multi-source data into a single, interactive dashboard to enhance clarity and user engagement.

  • Craft compelling narratives that connect data to business strategy, supporting executive decision-making effectively.

  • Automate and validate reporting processes to improve stakeholder communication and ensure data accuracy and consistency.

Skills you'll gain

Category: Data Storytelling
Category: Data Presentation
Category: Business Intelligence
Category: Statistical Visualization
Category: Data Validation
Category: Report Writing
Category: Interactive Data Visualization
Category: Market Data
Category: Dashboard
Category: Data Visualization
Category: Presentations
Category: Data Integration
Category: Power BI
Category: Data Visualization Software
Category: Dashboard Creation
Category: Storytelling
Category: Target Audience
Category: Data Analysis Expressions (DAX)
Category: Usability Testing
Category: Market Analysis
Market Research Portfolio Capstone

Market Research Portfolio Capstone

Course 8, 4 hours

What you'll learn

  • Design a comprehensive market research project from concept to delivery.

  • Execute ethical, mixed-methods research with robust data collection.

  • Perform advanced analytics using R and Power BI.

  • Create and package professional-quality research deliverables for executive-level presentation.

Skills you'll gain

Category: Presentations
Category: Data Collection
Category: Report Writing
Category: Data Presentation
Category: Advanced Analytics
Category: Statistical Analysis
Category: Project Design
Category: Market Research
Category: Proposal Development
Category: Technical Communication
Category: Data Ethics
Category: Market Analysis
Category: Quantitative Research
Category: Data Analysis
Category: R Programming
Category: Customer Analysis
Category: Business Research
Category: Strategic Thinking
Category: Dashboard Creation
Category: Research Reports
Career Launch for Market Researchers

Career Launch for Market Researchers

Course 9, 1 hour

What you'll learn

  • Convert academic projects into professional portfolio items.

  • Craft compelling resumes and LinkedIn profiles for market research roles.

  • Develop a strategic approach to job searching and networking.

  • Identify key certification paths and professional associations.

Skills you'll gain

Category: Portfolio Management
Category: Expectation Management
Category: Concision
Category: Personalized Campaigns
Category: Project Portfolio Management
Category: Storytelling
Category: Market Research
Category: Power BI
Category: Interviewing Skills
Category: Technical Communication
Category: Professional Networking
Category: Recruitment
Category: R Programming
Category: LinkedIn

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456 Courses70,764 learners

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