In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
M
The wisdom provided re how to start a social marketing program, how to monitor it and how to prove roi to company management is invaluable.
RB
I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity
LF
The best for anyone who wants to truly understand what social media really is.
EA
This opened my eyes to the realities of social marketing budgeting and running a successful program.
JG
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
BW
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
NN
Super courseThank you Professor and Northwestern University and Coursera for some wonderful material
BG
Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.
EE
The course is really great and I recommend it to everybody wishing to take their business to the next level using social.
RB
Great content! Great Experience! Looking forward to completing the entire specialization. Enrolling for the Capstone now.
JS
Thanks for a better understanding of the business of social media and marketing. The series has really clarified much for me.
SG
Again another MOOC from Medill that helps understand the business of social and use social to create value for people
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This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
I really enjoyed this module as it capped off the media marketing plan with the necessary means and rationale to present your plan to your company. This MMOC also gave me the opportunity to present my opinion of the Social Media Marketing Specialization as a whole and how it could be improved. I was very pleased with this course, so I had little advice, but giving me this opportunity demonstrates the importance of my input and their need to put out quality training.
El curso es realmente bueno y sencillo de comprender para alguien que no tiene mucho conocimiento de marketing. Es súper recomendado para cualquier persona que desee crecer en este ámbito.
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
the whole specialization needs an update
I am sure that this course has given me enough tools and knowledge that I can contribute to any company or for my personal use. I have learned that marketing is essential and mandatory in order to be successful in selling a product or activity. I highly recommend the course you won't regret it. #Socialmarketing #keeplearning #Bigdata #domorewithless
An excellent course for those new or seasoned to marketing. We live in a digital world and if you own your own business, work for a large company or are a freelancer (like me) you can grow your business and benefit from this class. Seriously do yourself a favor and take this class!!
A great start to this specialization, and excellently done. I've found out things in this course that made lightbulbs go off above my head - and after having finished all 5 courses, I've signed up again to review, and to get the paid version of the course!
This course is very informative and provide many ideas and opportunities to move ahead in building a strong business. I'm continuously learning new things related to social media marketing. Tools and strategies are unique and effective.
Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
I have learned so much. I learned the appropriate security, privacy, and governance considerations to apply to my social marketing strategy.
The wisdom provided re how to start a social marketing program, how to monitor it and how to prove roi to company management is invaluable.
I really enjoyed the course. At the beginning I did not know what I was going to find but I must tell you that it exceeded my expectations.
The course is really great and I recommend it to everybody wishing to take their business to the next level using social.
Great content! Great Experience! Looking forward to completing the entire specialization. Enrolling for the Capstone now.
Again another MOOC from Medill that helps understand the business of social and use social to create value for people