Coursera

Harnessing AI for Business Impact Specialization

Coursera

Harnessing AI for Business Impact Specialization

Strategic AI Implementation for Business Growth.

Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

Kelley O'Connell
Phil Gold
Reza Moradinezhad

Instructors: Kelley O'Connell

1,662 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 1,669 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,669 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.

  • Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.

  • Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 8 course series

What are GPTs and How can they work for my business?

What are GPTs and How can they work for my business?

Course 1, 2 hours

What you'll learn

  • Understand custom GPTs and their applications in business

  • Apply custom GPTs for business tasks

  • Identify real-world examples of using custom GPTs for AI integration in business

  • Utilize AI effectively in business tasks

Skills you'll gain

Category: AI Personalization
Category: Supply Chain Management
Category: Strategic Decision-Making
Category: Supply Chain
Category: ChatGPT
Category: AI Product Strategy
Category: AI Integrations
Category: Forecasting
Category: Generative AI
Category: Market Intelligence
Category: Market Analysis
Category: Strategic Thinking
Category: Supply Chain Planning
Category: AI Enablement
Category: Generative AI Agents
Category: Financial Forecasting
Category: LLM Application
Category: Market Research
Category: Digital Transformation
Category: Innovation
AI for Business: Generation & Prediction

AI for Business: Generation & Prediction

Course 2, 3 hours

What you'll learn

  • Analyze the historical evolution of AI and Generative AI to promote critical thinking.

  • Differentiate between various generative AI models and identify their advantages across frameworks.

  • Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.

  • Illustrate the advantages and benefits of implementing generative AI in practical business environments.

Skills you'll gain

Category: Generative AI
Category: Content Creation
Category: Digital Transformation
Category: Financial Forecasting
Category: Responsible AI
Category: Artificial Intelligence
Category: AI Enablement
Category: Business Ethics
Category: Data Ethics
8 Most Controversial Terms in AI, Explained

8 Most Controversial Terms in AI, Explained

Course 3, 4 hours

What you'll learn

Skills you'll gain

Category: Large Language Modeling
Category: Model Evaluation
Category: Open Source Technology
Category: Artificial Intelligence
Category: AI literacy
Category: Generative AI
Category: Machine Learning
Category: Responsible AI
GenAI for Everyone

GenAI for Everyone

Course 4, 1 hour

What you'll learn

  • Discover what GenAI is, including its capabilities and limitations.

  • Gain an understanding of the broad applications of GenAI across different teams and roles.

  • Explore the ethical considerations and the future of work with GenAI.

Skills you'll gain

Category: Generative AI
Category: AI powered creativity
Category: Artificial Intelligence
Category: Creative Problem-Solving
Category: Critical Thinking
Category: Data Ethics
Category: AI Enablement
Category: Responsible AI
User Awareness and Education for Generative AI

User Awareness and Education for Generative AI

Course 5, 4 hours

What you'll learn

  • Explain the background of Generative AI and how it differs from older AI models.

  • Describe how Generative AI is impacting the world of business and entertainment.

  • Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.

  • List ways to build user trust in AI systems.

Skills you'll gain

Category: AI literacy
Category: Generative AI
Category: AI powered creativity
Category: Data Ethics
Category: Responsible AI
Category: Artificial Intelligence
Category: End User Training and Support
Category: Ethical Standards And Conduct
Understanding Large Language Models in Business

Understanding Large Language Models in Business

Course 6, 3 hours

What you'll learn

  • Evaluate the opportunity of LLMs and utilize their capabilities for their business.

  • Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.

  • Develop a roadmap to design and implement new business ideas using LLMs.

  • Analyze current trends of LLMs and work to “cut through the noise.”

Skills you'll gain

Category: Large Language Modeling
Category: Artificial Neural Networks
Category: Trend Analysis
Category: LLM Application
Category: Real Time Data
Category: Analytics
Category: Artificial Intelligence
Category: Business Strategy
Category: Program Development
Category: Case Studies
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Market Trend
Category: Generative AI
Category: Technology Roadmaps
Category: Business Marketing
Build and Execute an Organisational AI Strategy

Build and Execute an Organisational AI Strategy

Course 7, 5 hours

What you'll learn

Skills you'll gain

Category: Governance
Category: Generative AI
Category: Regulatory Requirements
Category: Innovation
Category: Responsible AI
Category: Business Ethics
Category: Business Leadership
Category: Regulatory Compliance
Category: Strategic Leadership
Category: Organizational Strategy
Category: Plan Execution
Category: Corporate Strategy
Category: Law, Regulation, and Compliance
Category: AI Enablement
OpenAI ChatGPT: Enterprise Solutions Unleashed

OpenAI ChatGPT: Enterprise Solutions Unleashed

Course 8, 2 hours

What you'll learn

  • Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations

  • Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses

  • Create high-quality content using ChatGPT, ensuring it aligns with specific business goals

  • Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

Skills you'll gain

Category: Content Creation
Category: ChatGPT
Category: Data Analysis
Category: Customer Support
Category: AI Enablement
Category: OpenAI
Category: Operational Efficiency
Category: Content Strategy
Category: Data-Driven Decision-Making
Category: Analytics
Category: Generative AI
Category: Customer experience improvement
Category: Automation
Category: Technology Strategies

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Kelley O'Connell
11 Courses48,825 learners
Phil Gold
Coursera
9 Courses30,687 learners
Reza Moradinezhad
Coursera
6 Courses4,881 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions